Your brand, on my bike.
Your logo on the Factor ONE SpongeBob Edition. Every amateur cyclist’s wet dream.
From $50 · only 22 spots · 12 months on the bike
$2,698 raised
goal $14,999
2 spots have bids. Outbid the leader to take their spot.
Down tube$3,599
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsSeat tube$1,449
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsFork legs$999
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsSeat stays$899
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsHead tube$749
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsBar end plugs$92
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsFront wheel$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsRear wheel$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsWheel spot$399
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsValve caps$50
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsUnder the saddle$50
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsRear derailleur$50
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See details
Down tube$3,599
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsFork legs$999
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsBar end plugs$92
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsUnder the saddle$50
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsThe front end$299
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsSelect a marker to claim. Gray means already claimed; small dots are wheel spots.
How it works
Three steps between you and rolling brand awareness.
- 01 Place a bid
- Pick one of the 22 placements below and pay its fixed price through Stripe Checkout. First come, first served — once a spot is paid for, it’s off the market for good.
- 02 I buy the bike
- Every dollar goes straight to the shop. The prices add up to exactly $14,999 — the sticker price — so the moment the last spot sells, the bike is funded.
- 03 Your logo rides
- A professional wrapper applies your die-cut vinyl logo to your spot, and you get a linked listing on this page. Minimum 12 months on the frame.
The spots
Twenty-two placements. One very pink bicycle.
Factor, SRAM, and Continental got their logos on for free by building the thing. Everyone else pays. Numbers match the markers on the bike above.
| # | Spot | Size | Sponsor | Price | Action |
|---|---|---|---|---|---|
| 1 |
Down tube The billboard. Both sides of the biggest tube on the frame. |
L | — | $3,599 | |
| 2 |
Top tube Leading bid Seen every time I look down and suffer. |
L | $2,199 | ||
| 3 |
Seat tube Prime real estate right above the crank. |
M | — | $1,449 | |
| 4 |
Fork legs Both legs, right next to Patrick himself. |
M | — | $999 | |
| 5 |
Seat stays The view everyone gets while sitting on my wheel. |
M | — | $899 | |
| 6 |
Head tube First part of the bike to cross every finish line. |
S | — | $749 | |
| 7 |
Seat post Leading bid Tall, proud, directly under the saddle. |
S | Axiom | $499 | |
| 8 |
Bar end plugs Two tiny circles, priced so the prices sum to exactly $14,999. |
S | — | $92 | |
| 9 |
Front wheel ×5 Five rim decals around the front Black Inc 62. |
M | — | $399 / spot | |
| 10 |
Rear wheel ×5 Five rim decals, drafted by everyone on my wheel. |
M | — | $399 / spot | |
| 11 |
Valve caps Two rotating dots of brand presence, sold as a pair. |
S | — | $50 | |
| 12 |
Under the saddle Mechanics, curious cats, and anyone I crash in front of. |
S | — | $50 | |
| 13 |
Rear derailleur The most hypnotic moving part on the whole bike. |
S | — | $50 | |
| 14 |
Stem cap The top cap of the headset. Visible from above when you're behind me. |
S | — | $50 | |
| 15 |
Seat collar The clamp that holds the seatpost. Small but eye-level for fellow riders. |
S | — | $50 | |
| 16 |
Chain stay The tube connecting the pedals to the rear wheel. Action central. |
S | — | $50 | |
| 17 |
Bottle bosses The mounting bolts for water bottles. Two tiny circles of prime real estate. |
S | — | $50 | |
| 18 |
The front end The head tube, facing traffic. Marked on the angle photo below. |
M | — | $299 |
The bike
Factor ONE, Patrick Star edition.
A limited SpongeBob SquarePants collaboration between Factor and Mighty Jaxx, raced at the Tour de France Femmes. It is aggressively pink, completely serious race equipment, and the only billboard in Poland with a power meter.
- Frame
- Factor ONE, Bayonet fork with chin fairing
- Groupset
- SRAM RED AXS with power meter
- Wheels
- Black Inc 62
- Tires
- Continental Grand Prix 5000 S TR
- Finish
- Mighty Jaxx XXRAY Patrick Star, pink to purple
- Price
- $14,999, non-negotiable, I checked
The front end$299
Your logo, printed right here for 12 months. Outbid the leader to take the spot.
See detailsSpot 14 lives on this side of the bike.
Full disclosure
Everyone knows I love bikes.
A Factor has always been the dream. In the amateur peloton it’s a genuine rarity — the kind of bike that makes people roll up at a red light and start asking questions. Your logo will be right there for the interrogation.
And yes, technically I could buy it myself. But I’m a sensible adult, and sensible adults don’t spend $14,999 on a bicycle. They build a website and let eighteen brands do it instead.
The media plan
Where your logo actually goes.
I can’t promise you impressions, clicks, or ROI. I can promise the bike goes where I go, and I go a lot of places.
- planned in the first 12 months
- 8,000 km
- rides a week, rain counts double
- 5
- of café stops photographed
- 100%
- other bikes this pink in my city
- 0
FAQ
Questions a reasonable person would ask.
- Is this serious?
- Completely. The bike is real, the prices are real, and the invoice you get will be extremely real. The only fictional thing here is the idea that a carbon frame isn’t premium ad inventory.
- What exactly do I get?
- A professionally applied die-cut vinyl logo on your spot for at least 12 months, a linked listing on this page for as long as it exists, and my genuine gratitude every single time I clip in.
- What if the bike never gets fully funded?
- Deposits only. If the auction doesn’t reach the sticker price within 90 days, every deposit is refunded in full and I go back to quietly refreshing the product page. The moment it closes funded, leaders pay the rest and the bike gets bought.
- Can I put anything on the bike?
- I keep final say on what goes on the frame. If your logo would embarrass me at a group ride, in front of my mother, or in a police report, it’s a no.
- Can someone outbid me?
- Yes — that’s the sport. The minimum raise is $10, and there’s no cap on how many times you can swing back. If you’re outbid, your deposit comes back automatically and in full.
- How do I pay?
- Stripe Checkout — card, Apple Pay, or Google Pay. You pay a 20% deposit now; your card is saved and the remaining 80% is only charged if you’re still the leader when the auction closes. Outbid means an automatic full refund. Upload your logo when you bid, or email it after — every logo gets a hand fit-check before printing.
- Why is it so expensive?
- The bike is $14,999 and the prices add up to exactly that. I take zero margin. This is the rare advertising deal where 100% of your spend becomes one specific bicycle.
- Can I just give you money without a logo?
- Yes. That’s called being a legend, and legends get a thank-you listing on this page and first refusal on the next bike. Email me.
Twenty spots are still open. For now.
Somewhere out there are two marketing managers who both want the seat tube. Only the faster one gets it.